Aaron
Rubin.

Partner, Morrison Foerster
San Francisco

I am a partner in MoFo's Technology Transactions Group and co-chair of the Interactive + Digital Media Group. I advise clients on a wide range of transactions involving intellectual property and technology, including structuring and negotiating strategic licensing, development, collaboration, procurement, and distribution deals.

My practice focuses on advising both established and emerging companies in data- and technology-intensive sectors, with a particular emphasis on AI and interactive and digital media (including social platforms, AR/VR, gaming, and streaming). I also regularly work with clients in autonomous vehicles, Healthtech, Fintech, Adtech, and broader software and consumer technology markets. My work often sits at the intersection of product, data, IP, and commercial relationships, particularly in connection with AI-driven and platform-based business models and emerging technologies. I also maintain an active practice counseling companies on branding and marketing, trademark licensing, and content-related transactions, as well as the intellectual property aspects of mergers, acquisitions, asset spin-offs, and private equity investments.

I also serve as co-editor of Socially Aware, MoFo’s award-winning newsletter and blog devoted to the law and business of social media, and regularly publish on various IP and technology-related topics.

Read Socially Aware ↗